Times digital subscribers revealed at 79,000 |
News International has revealed the number of monthly subscribers to The Times and The Sunday Times' digital editions, which have been behind a paywall since July, have grown more than 60% in the last four months to 79,000.
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Why the New York Times' Pay Model is Similar to NPR and Spot.Us |
Donation Driven Journalism |
yes, people will pay for news even if access to is never truly restricted. That's a limited audience/market, but it exists. Interestingly enough, the price point doesn't matter as much as one would think. T |
hat audience will pay $5 if you ask, and they'll pay $15 if you set that as the benchmark. |
What can the Times give to its new donors? |
Imagine if along with every $15 monthly "metered access" payment a NYTimes.com reader also got five NYT Points. After three months they've accumulated 15 NYT Points. Those points can then be used to vote on topics, areas of coverage, or redeemed for the tote bag mentioned above (an excellent plan B). Read more at www.pbs.org |
Érdekes lenne egy felmérést végezni, hogyn alakult ez a hazai piacon. Sőt, még érdekesebb lenne megnézni azt, hogyan alakult a megyei napilapoknál a helyi hír - országos hír arány. Report: UK newspapers decrease international news coverage |
| Foreign news coverage in British newspapers has declined by 40 percent since 1979, according to a report issued yesterday by Media Standard Trust, The Guardian reported. |
| The study also showed that the number of international stories that appeared on the front pages declined from 44 percent in 1979 to 30 percent in 2009.Read more at www.sfnblog.com |
Ads Drive the Most “Likes” for Brands on Facebook [STUDY] |
According to a study of more than 1,600 people ages 18 to 60 by DDB Worldwide and Opinionway Research, 75% of those who liked a brand on Facebook ( ) did so because of an ad or another form of direct outreach. Invitations from friends was the impetus for 59% of likes, while personal research accounted for just 49% of them. Read more at mashable.com |
így is fel lehet fogni a fizetős online tartalmat - mint lehetőséget arra, hogy értelmes újságírói munkát (ne bulvárfavágást) végezzünk értelmes keretek (ne hirdetéshegyek) között | The mentality of a paid site is different to that of one supported by advertising, Whitwell explained. "You have to think about the user. What we want at the end of the month is for someone to renew their subscription and come back." The focus is on providing subscribers with a quality product, rather than trying to catch casual readers. There is still advertising on the paid site, but the balance is leaning more towards editorial. |
The Times of London's impenetrable but straightforward paywall |
The mentality of a paid site is different to that of one supported by advertising, Whitwell explained. "You have to think about the user. What we want at the end of the month is for someone to renew their subscription and come back." The focus is on providing subscribers with a quality product, rather than trying to catch casual readers. There is still advertising on the paid site, but the balance is leaning more towards editorial. |
"We are not asking readers to pay that much," Sandhu said. "It would be more punishment to our loyal readers if we were not to sustain our journalism." Read more at www.editorsweblog.org |
Ezért sanszos, hogy a szimpla cikk-reposztolás nem több porhintésnél („mi megteszünk mindent, ott vagyunk a közösségi médiában”), külön stratégia, külön erőforrás kéne. Pl. ahogy az "I ♥ Magyarország" csoport nyomul lokálban (kedvenc város, kedvenc étterem, régi fotók...). Huge Gap Remains Between Mainstream Media and the Social Web [REPORT] |
 The top stories in the mainstream press are markedly different than those that lead on social media platforms, a recent study by the Pew Research Center’s Project for Excellence in Journalism revealed.
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It also suggests that if traditional news companies want to succeed online — that is, if they want to attract a large number of page views and be relevant to users on the web — they may need to alter their content to match readers’ interests. Read more at mashable.com |
A spot.us modellje: újságíróként dobj fel egy cikkötletet, és írd meg - akkor, ha az olvasók előre összedobják rá a pénzt. | David Cohn, founder of community-funded reporting startup Spot.Us, said there is a huge opportunity in hyperlocal news “that if missed is like giving away a golden goose.” However, the problem he said is that traditional news organizations still need to let go of the idea of “big journalism.”Read more at mashable.com |
Merthogy: Joe Mele szerint az iPad vidáman használható böngésző és kereső nélkül - keresni max. az app store-ban keresünk.
Egy szempontot nem vesz figyelembe: a Google ma már messze több egyszerű keresőnél, zseniális alkalmazásai vannak neki is, dögivel, ingyen. Sőt, már telefonja is (oké, olyan, amilyen). | Apple has trained us to look for apps and use apps, not web sites. The iPad just furthers this behavior that Apple is training in us. I don’t need to open a browser anymore to get to my favorite content, my social networks, my maps and weather, etc. |
| All of this means that search will become less of a navigational tool over time. Today, search is often the first place people go on the web. In the future, that will become less necessary. You will start with your apps.Read more at melesmusings.com |
| The Collapse of Complex Business Models |
When the value of complexity turns negative, a society plagued by an inability to react remains as complex as ever, right up to the moment where it becomes suddenly and dramatically simpler, which is to say right up to the moment of collapse. Collapse is simply the last remaining method of simplification. Read more at www.shirky.com |
Jarvis elképzelése összeesküvés-elméletre hajaz: a hirdetők dörzsölik a markukat, hogy a kontrollálatlan, sokszerzős, szabados internetről visszaterelik a népet az egyirányú, szűkcsatornás alkalmazások felé, ahol hatékonyan etethetik tovább a birkákat. Minket. Kérdés: nem mi akarjuk ezt? Nem az van, hogy a többség azért mégis örül, ha készételt kap? Vagy: nem is a többség, hanem időnként azért mindenki? Ahogy a tévé elé is visszaülünk (még ha csak torrent-kölcsönzött sorozatok elé is) anélkül, hogy lemondanánk a világhálón való aktív részvételről - így akár jó kiegészítő lehet az iPad. A közönségnek és a hirdetőknek egyaránt. Ezt hívják jó üzleti modellnek? | The iPad is retrograde. It tries to turn us back into an audience again. That is why media companies and advertisers are embracing it so fervently, because they think it returns us all to their good old days when we just consumed, we didn’t create, when they controlled our media experience and business models and we came to them. The most absurd, extreme illustration is Time Magazine’s app, which is essentially a PDF of the magazine |
| I see danger in moving from the web to apps. |
| Apps are more closed, contained, controlling. That, again, is why media companies like them. But they don’t interoperate — they don’t play well — with other apps and with the web itself; they are hostile to links and search. What we do in apps is less open to the world. I just want to consider the consequences.Read more at www.businessinsider.com |
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